On 22-29 September 2015, ASEAN-China Centre (ACC) dispatched a team of National Geographic Traveler (China) to drive and produce a special column on Road No. 13 of Laos, led by Tourism officer of ACC.Starting from the northern border between China and Laos to the southern border between Laos and Cambodia, ACC Team drove over 2,000 kilometers to go through the entire Laos. Under the theme of "Traveling along the No. 13 Road by Self-driving or FIT (Free and Independent Traveler)", the Team highlighted the historical, cultural and natural resources of Laos with the target audience of this column are high-end and youth generation of mainland Chinese travelers.
Besides the traditional tourist resorts such as Luang Prabang and the historical and cultural cities of Vientiane and Pakse, the Team also highlighted Nong Khaw, a small village in the northern mountainous area and Si Phan Don, a vocational site in the southern Mekong basin, which are popular among the western travelers. As partners ACC, the National Geographic Society of America, National Geographic Traveler (China)are those of the leading travel and life style magazines in China targetingthe high-end travel market. Detailed reporting and photographing wasexpected to be published as a special column in the winter season of theNational Geographic Traveler.
In the first half of the year 2015, an estimated 218,400 Chinese traveled to Laos, an increase by 38.4 percent, while the number of visitors from Laosto mainland China reached 11,200, an increase by 12.2 percent. Thesteady growth of two-way travelers indicates a strong performance, Besides the traditional sightseeing tourists organized by travel agency, self-driving and FIT are becoming more popular among the high-end travelers and younger generation.
The media promotional trip organized by ACC aimed at integratingtourism related resources and showing case their features to enhance Laotourism’s influence and raise the country’s profile among the growingChinese tourism market.
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